https://ethergtm.co/blog/ Outbound, GTM, AI automation, and RevOps playbooks from the etherGTM team. en-us Fri, 24 Jul 2026 08:08:27 GMT https://ethergtm.co/blog/b2b-cold-email-outreach-guide/ https://ethergtm.co/blog/b2b-cold-email-outreach-guide/ Cold email's average reply rate dropped to 3.43% in 2026. Here's the complete system — targeting, infrastructure, copy, sequences, and reply handling — to consistently hit 5–10%. Swapnesh Patra Outbound Fri, 24 Jul 2026 00:00:00 GMT https://ethergtm.co/blog/gtm-stack-2026/ https://ethergtm.co/blog/gtm-stack-2026/ Most B2B startups overbuild their GTM stack before finding product-market fit. Here's the framework for picking the right tools at the right stage — without wasting $50k on software you'll replace in 6 months. Swapnesh Patra GTM Fri, 10 Jul 2026 00:00:00 GMT https://ethergtm.co/blog/using-claude-for-cold-email/ https://ethergtm.co/blog/using-claude-for-cold-email/ Claude won't write your cold emails for you. It will make the person writing them 5× faster — if you build the right prompt workflow. Here's exactly how. Swapnesh Patra AI Automation Thu, 09 Jul 2026 00:00:00 GMT https://ethergtm.co/blog/founder-led-outbound-playbook/ https://ethergtm.co/blog/founder-led-outbound-playbook/ The exact steps to run founder-led outbound: set up cold email and LinkedIn, write sequences that get replies, and book your first meetings. Swapnesh Patra Outbound Wed, 24 Jun 2026 00:00:00 GMT https://ethergtm.co/blog/ai-lead-qualification-before-crm/ https://ethergtm.co/blog/ai-lead-qualification-before-crm/ Every unqualified lead that reaches a rep's calendar costs more than the meeting it wastes. Here's how we use AI to filter before, not after, the meeting gets booked. Swapnesh Patra AI Automation Mon, 08 Jun 2026 00:00:00 GMT https://ethergtm.co/blog/linkedin-sequences-that-convert/ https://ethergtm.co/blog/linkedin-sequences-that-convert/ Connection request, pitch, follow-up — the sequence everyone runs, and the reason it converts worse every year. Here's what we run instead. Swapnesh Patra Outbound Sun, 10 May 2026 00:00:00 GMT https://ethergtm.co/blog/revops-metrics-that-predict-pipeline/ https://ethergtm.co/blog/revops-metrics-that-predict-pipeline/ Meetings booked is a vanity metric if nothing downstream is tracked. Here are the RevOps metrics that tell you whether outbound is actually working. Swapnesh Patra RevOps Thu, 02 Apr 2026 00:00:00 GMT https://ethergtm.co/blog/gtm-motion-without-inbound/ https://ethergtm.co/blog/gtm-motion-without-inbound/ Inbound is a great channel until your category gets crowded or your CAC creeps up. Here's how to build a GTM motion that doesn't wait for someone to find you. Swapnesh Patra GTM Thu, 05 Mar 2026 00:00:00 GMT https://ethergtm.co/blog/ai-agents-b2b-outbound/ https://ethergtm.co/blog/ai-agents-b2b-outbound/ AI didn't replace outbound reps — it replaced the twelve hours a week they used to spend on research. Here's where the leverage actually shows up. Swapnesh Patra AI Automation Wed, 18 Feb 2026 00:00:00 GMT https://ethergtm.co/blog/cold-email-deliverability-playbook-2026/ https://ethergtm.co/blog/cold-email-deliverability-playbook-2026/ Why most cold email campaigns die in spam folders, and the exact infrastructure setup we use to keep client domains out of trouble. Swapnesh Patra Outbound Mon, 12 Jan 2026 00:00:00 GMT