Founder of etherGTM. Writes about cold email infrastructure, LinkedIn outbound, AI-driven prospecting, and the RevOps metrics that actually matter.
Cold email's average reply rate dropped to 3.43% in 2026. Here's the complete system — targeting, infrastructure, copy, sequences, and reply handling — to consistently hit 5–10%.
Most B2B startups overbuild their GTM stack before finding product-market fit. Here's the framework for picking the right tools at the right stage — without wasting $50k on software you'll replace in 6 months.
Claude won't write your cold emails for you. It will make the person writing them 5× faster — if you build the right prompt workflow. Here's exactly how.
The exact steps to run founder-led outbound: set up cold email and LinkedIn, write sequences that get replies, and book your first meetings.
Every unqualified lead that reaches a rep's calendar costs more than the meeting it wastes. Here's how we use AI to filter before, not after, the meeting gets booked.
Connection request, pitch, follow-up — the sequence everyone runs, and the reason it converts worse every year. Here's what we run instead.
Meetings booked is a vanity metric if nothing downstream is tracked. Here are the RevOps metrics that tell you whether outbound is actually working.
Inbound is a great channel until your category gets crowded or your CAC creeps up. Here's how to build a GTM motion that doesn't wait for someone to find you.
AI didn't replace outbound reps — it replaced the twelve hours a week they used to spend on research. Here's where the leverage actually shows up.
Why most cold email campaigns die in spam folders, and the exact infrastructure setup we use to keep client domains out of trouble.
